28 Free Resources For Influencer Lists
Influencer marketing has become one of the most powerful ways for brands to gain new customers and spread the word about their products. But finding influencers is no easy task, in fact 22% of brands and marketers have a hard time doing it (according to InfluencerMarketingHub).
And one time, I too was part of that statistic. But after years of finding relevant influencers for myself and my clients, I’ve racked up a ton of free influencer-finding resources.
Influencer Email Lists
Free Download: 150 Influencers From Every Niche (With Emails) — A spreadsheet of 150 influencers (including their emails) from every niche.
The list is regularly updated, and is the biggest free influencer email list I’ve come across.
Here’s a sample from the spreadsheet:
Grouphigh — Monthly newsletter of free influencer emails lists
Presshunt — Influencer database of 300k (free trial)
Heepsy — Influencer list generator (free trial)
Influencerlist.today — A list of 8500 human-verified influencers
The Ultimate List of Instagram Influencers in Every Industry (135 and Counting!) — A list of the biggest influencers by Hubspot
Influenciify.co — A complete self service platform on which you can filter through over 15 million influencers, get in depth audience and influencer data (free trial + a free plan)
Email Lists of Bloggers — Free quotation
Free Creator Discovery Tools
FindCreators.io — FindCreators is a free tool that you can use to find creators and influencers based on filters like number of followers or keywords that are mentioned in their bio.
You can use this tool to find some pretty targeted creators, it is by far the best free tool I’ve come across.
Influencer Discovery Platforms and Tools (With Free Trials)
Lxrmarketplace — Free Twitter micro-influencer generator
Buzzsumo — BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. (free trial)
Pitchbox — Pitchbox is an influencer outreach and content marketing solution that enables marketers and brands to find the right influencer to promote their content and spread awareness of their brand. (free trial)
Tribe Dynamics — Tribe Dynamics is an influencer marketing software designed to help lifestyle brands and marketing agencies identify, track, and manage relationships with influencers. (free trial)
Influence.co — Influencer/creator network (free trial and free plan)
Influencify.com (.com) — Influencify is a multi-influencer and marketing campaign management platform for brands and agencies to find, analyze, and organize influencers. (free trial)
Favikon — Influencer marketplace and search tool (free trial)
Julius with HYPR — Julius is a cloud-based influencer marketing solution, which assists businesses with searching influencer profiles across Facebook, Twitter, Instagram, Pinterest, YouTube, and Twitch. (free trial)
Trend.io — Trend helps organizations build and manage a team of influencers for generating and posting content across various social networks. (free trial)
Socialbook.io — SocialBook is an influencer marketing software designed to help businesses of all sizes manage brands, set up and run marketing campaigns, and track payments via a unified platform. (free trial and free plan)
Kolsquare — Kolsquare is an influencer marketing solution, offering a qualitative database of international influencers in 180 countries. (free trial)
Embold — Embold is an influencer marketing platform that connects brands with influencers across Canada to run effective social media campaigns. (free trial)
Onalytica — Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale 1-to-1 influencer relationship management results. (free trial)
HyperAuditor — HyperAuditor helps brands and agencies find the right influencers, assess their accounts, reach out to creators, manage and track influencer marketing campaigns — everything on a single platform. (free trial and free plan)
BuzzStream — With BuzzStream, marketers can find influencers to have content shared and linked by the right audience. (free trial)
PopularPays — Popular Pays is a cloud-based influencer marketing solution for businesses and content creators to increase marketing efforts through promoting brands on social media. (free trial)
Free Tools For Creating Influencer Lists
Tweetdeck — Tweetdeck is a free tool that you can use to find influencers on Twitter
How to Build An Influencer Email List Manually
If you want to build an influencer email list on your own, then follow these steps.
1. Create a list of relevant hashtags to your brand
2. Search for influencers through the top posts of each hashtag
3. After you find an influencer you like, save their information in this free spreadsheet
The most important field in the spreadsheet is the one for the email address. To find an influencer’s email, go to their profile (from mobile) and look for an email button. If there’s no email button, check to see if they’ve listed their email in their bio.
Also, use this free engagement rate calculator to find out the engagement rate of an influencer.
All that’s left is to rinse and repeat this process until you reach your desired amount of influencers.
An alternative method is to use a chrome extension to scrape your list of relevant hashtags. Then just handpick the influencers you like, and save them in the spreadsheet I provided.
The only issue with this method is that you run the risk of compromising your IG account, since scraping is against Instagrams’ TOC. To avoid this create a dummy account and use a free VPN when using the extension.
Wrapping up
And that’s it! These are all of the free resources for finding influencer lists I’ve come across so far. I will be updating this list as time goes on and I discover more free ways to find influencers.
If there are any tools I might have missed, please let me know in the comments and I’ll make sure to include them in the article!
