Over one billion people worldwide use Instagram every month and finding your target audience on Instagram might seem a bit overwhelming. But, on the contrary, you just need to learn a couple of tactics to search your ideal market on the platform. And this is exactly what we’ll cover in this article.

Instagram has the highest brand engagement rates, coming in at 4.21% compared to Facebooks’ 0.07% and Twitters’ 0.03%. This is one of the main reasons why over 25m businesses are on Instagram, with 80% of users following at least one brand.

But using Instagram for marketing can be…

Nikola Sokolov

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