Hey Fast Pace PT — thanks for the questions.

  1. DKIM, SPF, and DMARC are set up on a domain level. So all you need is access to the DNS settings to get this done. It’s pretty straightforward.
  2. We were looking to get conversations going. You don’t get that with the autoresponder.
  3. Links tend to decrease your email reputation in the eyes of Google. So that’s why I am not recommending to start with. We were also aiming to get conversations so yes, having a click-through will make the reply rate worse.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store