How To Get a Targeted Influencer Email List (For Free)
Influencer marketing is one of the most effective marketing tools for brands to promote their products/services, gain brand recognition, and grow their online presence. One of the main aspects of a successful influencer marketing campaign is the outreach process, and according to SmartInsights, 36% of marketers struggle with it.
To do effective influencer outreach you need only two things, a valid and targeted influencer email list, and data you can use for email personalization. So in this article, you will find 3 methods to get an email list of influencers, as well as free email templates that you can use for your outreach.
Manually Build an Influencer Email List (Free Spreadsheet)
Manually building an email list may take a few hours, but it’s completely free, and simple to do.
1. Create a list of the most relevant hashtags to your brand
2. Go to each hashtag and search for influencers in the top posts section.
3. After you find an influencer you like, save their information in a spreadsheet
Ah, right, let me guess, you want a free spreadsheet?
4. Take this free spreadsheet
In there, you will find columns for data points you need to save. Ideally, you want to collect as much information as possible (our email lists are a great example), but it would almost be impossible to do manually, so we’ll only stick with the most important ones.
The number of followers and engagement rate, and “Note For Personalization” fields are the primary ones you need to focus on (only save influencers that have a healthy engagement rate).
To find the engagement rate of an influencer, use this free engagement rate calculator. To find their email, go to their profile (from mobile) and look for an email button, or an email address in their Instagram bio.
Use a Chrome Extension To Extract Instagram Emails
An alternative free method of building an influencer email list is to use a chrome extension to scrape and collect emails from Instagram. Use this Instagram email extractor extension to scrape the Instagram emails from the list of hashtags you built, or you can also use it to scrape the followers of any Instagram profile.
After the scraper does its thing, all you have to do is skim the list and handpick the relevant ones. Then just save them in the spreadsheet I provided.
Note: these types of scrapers are against the terms of service of Instagram, and by using them you risk compromising your Instagram account. If you want to be 100% on the legal side of things, you’ll find this next part very useful.
Get a List of Influencer Emails for Targeted Outreach
Influencers Club owns the biggest database of influencers on the internet (52M+ influencers in their database). And apart from emails they also provide 27 additional data points that can be used to filter through their massive database. Meaning that you can get a list of extremely targeted emails with them.
Some of the data points include:
- Number of followers
- Engagement rate
- Keywords (in bio)
Here are some examples of queries brands used to get targeted influencer emails from their platform:
- Female beauty influencers with 5,000–10,000 followers and an engagement rate of over 5%
- Men that have “IFBB” written in their bio, have between 5,000–10,000 followers and post at least three times a week
- All users that have crossfit hashtags or keywords in their bio, links to YouTube, and fall within the “fitness trainer” category
And the beauty of it doesn’t end there. The reason why this data is so useful is not only because you can use it to get a seriously targeted influencer email list, but also because you can use it for mass email personalization (which is the most important piece of the cold email outreach puzzle).
To get in touch with them book a free strategy call.
Influencer Email Outreach (Free Templates + Examples)
Now that you have a targeted list of influencer emails, it’s time to put it to good use. There are two ways of sending influencer outreach emails.
Send Emails Using a Premade Template
Using a premade template is the easiest way to send mass outreach emails. Here is the free email template that we promised at the start of this article.
Send Personalized ABM Emails
Email personalization is the art of creating emails that are tailored to individuals and is by far the best way to do cold email outreach. By personalizing each email you let the recipients feel like you already know and understand them. With that, you add a human element to your emails and connect with them on a deeper level.
This style of writing is so effective, that using it, Influencers Club helped Willa Pay get $18M in funding!
Of course, it takes more time and resources compared to just using the template I provided, but there is a way to hack the process. Before I continue, here are a few benefits of personalized emails:
- Increased response rate — using a personalized subject line can increase open rates by more than 22%
- Higher delivery rates
- Higher response rates
Okay but how do I personalize emails at scale? To effectively write personalized emails at scale, the prospects need to be very niched down and targeted. That way you can use the same subject lines, without losing the personalization aspect. You’re pretty much creating your own personalized templates.
And with 27 data points at your fingertips, this process should be a piece of cake. To schedule a free strategy with Influencers Club, click here.
Here are some tips to follow when writing your emails:
- Don’t write complicated emails..
- Personalize the emails and try to write something relevant about the lead — praise their skills, comment and reference their recent content and post.
- Get to the point in the beginning.
- Great value proposition and benefit (a good offer is a must)
- Social proof does half of the work for you
- A simple call to action is a must
Here are a few examples of personalized emails Influencers Club sent for some of their biggest clients in the creator economy:
By now you should have a targeted email list of influencers that you can contact and collaborate with. For more information on how to get and use influencer emails book a free strategy call.